The challenge
With thousands of fans attending, Sound Storm needed an efficient crowd management and operational monitoring solution to maintain visibility, safety, and smooth event operations.
Sound Storm 2024, is the largest music festival in the Gulf; this year to be attended by 700k+ fans and top world 150+ artists in a three-day period. The event’s focus is on electronic dance music, with the vast majority of performers being DJ-producers — featuring global A-listers like David Guetta and Armin Van Buuren.

Video Analytics for Sound Storm, MDLBeast, Riyadh, KSA
With thousands of fans attending, Sound Storm needed an efficient crowd management and operational monitoring solution to maintain visibility, safety, and smooth event operations.
AvidBeam is collaborating with Soundstorm by deploying state-of-the-art AI Video Analytics Crowd Management tools, facial recognition, demographics detection, and people count to ensure efficient operations and extract essential business insights
Start with a pilot deployment and scale seamlessly as your operational requirements evolve.